1729 Gin is a tribute to my dad’s passion for collecting small-batch gins from around the world. The name is a nod to my childhood home and the memories I have from growing up. The design combines a modernist layout with historical influences, incorporating typefaces and printer ornaments drawn from vintage type specimen books, creating a more contemporary aesthetic.
Date: Spring 2025
Location: California College of the Arts
Instructor: Mark Fox
Assignment
For this project, I designed the identity and packaging system for a small batch gin, developing a cohesive brand across multiple variations. The goal was to create a memorable and functional design that stands out on the shelves.Process
This project taught me the importance of understanding the audience to create an identity that truly resonates. I learned to let insights and research guide the development of a design that encapsulates a specific feeling, that people connect can with.Outcomes
This project reinforced the importance of research-driven design and system thinking. I learned how to create a flexible yet cohesive brand identity that functions across multiple packaging variations. Additionally, working with physical constraints helped me refine my attention to detail, material considerations, and overall presentation skills. Process Documentation
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