SF MOMA Mockup Campaign
Assignment:
For this project, I was tasked with researching and developing a campaign to promote an exhibition of a randomly assigned designer. The primary focus was on understanding the unique process of the designer and translating it into a cohesive visual language for the campaign.
Process:
The campaign required a variety of outputs, including a bus shelter poster, interior bus ad, e-blast banner, and Instagram tile. Each piece needed to reflect the designer's method of approach and maintain a cohesive style across the different media formats.Outcome:
This project allowed me to explore the creative processes of the Dutch graphic designer and typographer Karel Martens. I then applied what I learned visually to a promotional campaign. Through in-depth research and analysis, I gained a deeper understanding of the designer's idiom and the underlying style that shapes Marten's work.Date: March 2024
Location: California College of the Arts
Project Type: Campaign Design