Speurtocht Case Study — finnbanbury.com

Speurtocht

Emphasizing the essence of the Dutch concept "Speurtocht," meaning investigate and excursion, or treasure hunt. The focus was on the experience of searching rather than the end result of gathering treasure.

Date: April 2024
Location: California College of the Arts
Professor: Angie Wang

Animation
Poster Design
Creative Direction

Assignment

The assignment tasked me with typographically interpreting a short passage or keywords from two provided texts: The Crystal Goblet by Beatrice Ward (1930) and Manifesto of Futurism by F.T. Marinetti (1909).

Process

To begin, I read and analyzed the provided texts, extracting passages or key words for typographic exploration. I then typeset the chosen content, considering both practical and conceptual aspects in selecting appropriate typefaces.
Next, I conducted visual experiments, combining each quote with a different technique. Potential media included Xerox, photography, Riso printing, and video/motion. Throughout the project, I presented two studies in each class, one for each text, refining and exploring new mediums and techniques with each iteration.

Outcome

This project provided a platform for creative exploration and experimentation. Through iterative refinement and a variety of approaches, I was able to investigate new mediums and ultimately design different visual interpretations of both Marinetti and Ward.

Process Documentation

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Speurtocht Emphasizing the essence of the Dutch concept "Speurtocht," meaning investigate and excursion, or treasure hunt. The focus was on the experience of searching rather than the end result of gathering treasure.

Assignment

Process

Outcome

Process Documentation

Speurtocht

Emphasizing the essence of the Dutch concept "Speurtocht," meaning investigate and excursion, or treasure hunt. The focus was on the experience of searching rather than the end result of gathering treasure.